Custom internal tool development
Give your team one place to manage work, validate records and see what needs attention, with a custom internal tool built around your process.
Services
Custom software and growth systems for founders, solo operators and small teams. Work directly with Joel to solve a defined business problem without recruiting a full-time development team. Contract development is available for agreed booked days. Fixed-price projects, SEO engagements and diagnostic work are scoped separately.
Custom business dashboard development
Combine business data into a dashboard with agreed metrics, clear refresh status and drill-down views your team can use to make decisions.
Custom API integration development
Connect existing business systems with mapped data, controlled updates and recoverable failures, so your team can stop re-entering the same information.
Business workflow automation development
Automate repetitive business workflows with clear triggers, human approval where needed and a visible record of what happened at each step.
Custom client portal development
Give clients a secure place to see progress, exchange information and complete the next step, with a portal built around your service workflow.
Existing web application takeover and development
Get a clear recovery plan for an existing web application, then finish, repair or extend the parts that support your next business milestone.
Technical SEO consulting and implementation
Find and fix technical SEO barriers across crawling, indexing, page templates and internal links, with implementation and verification in your codebase.
SEO strategy for small B2B businesses
Build an SEO plan around valuable customer problems, distinct search intent and enquiries your small B2B business can realistically serve.
Programmatic SEO development
Publish useful search landing pages from structured content, with quality controls, reliable URLs and a maintainable implementation in your existing site.
Hire an SEO specialist who can build the fixes
Hire an SEO specialist who researches search demand, fixes technical issues and builds the landing pages, with results tracked in Search Console from day one.
Technical SEO specialist who writes the code
A technical SEO specialist who is also a software engineer: crawlability, rendering, site architecture and page speed, diagnosed and fixed in your own codebase.
AEO specialist for ChatGPT, Perplexity and Gemini visibility
Answer engine optimisation for teams that want to be found and cited in ChatGPT, Perplexity, Gemini and Google AI Overviews, built on solid technical SEO.
SEO contractor for in-house teams and agencies
Contract SEO specialist on booked days: technical SEO, programmatic landing pages and AEO, delivered hands-on inside your team, codebase and reporting.
Engineering as marketing: free tools that bring in customers
Free tools, calculators and discovery sites that rank in search, solve a real problem for your audience and introduce them to your paid product. Built, not just proposed.
Hire a contract software developer
Hire Joel Mathers for hands-on contract development. Temporary delivery capacity for web apps, integrations and internal tools.
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